Amici in Bici – Friends on the Bike
What began as a passionate group of cycling enthusiasts has developed into the 3face brand, which stands for quality, style and sustainability . Our goal: to accompany you optimally on every bike tour and offer you a unique riding experience.
Why 3face?
We wanted more than just stylish jerseys and functional pants. Our cycling clothing should:
✔ Be sustainably produced – not imported from overseas, but manufactured in Europe.
✔ Offer the highest quality – durable, comfortable and technically sophisticated.
✔ Keep the price fair – affordable, without compromising on materials or design.
That's why we decided to work with an Italian producer who combines tradition, craftsmanship and innovative technologies . Today we bring the exclusive 3face collection directly from Italy to you in Switzerland.
A brand with tradition and innovation
Behind 3face is the company BE Sport , founded in the late 1970s by Efrem Bertolo . Even back then we set standards: we were the first company to develop special helmets for cycling. Today our range includes everything a cyclist's heart desires - from jerseys and racing bike shorts to accessories such as gloves and overshoes.
Innovation and experience drive us: We combine modern materials, such as breathable mesh or recycled polyester, with technically sophisticated features that improve your performance.
Traveling together – Amici in Bici
Behind 3face is a passionate team of cyclists who test their products on joint rides and tours. Amici in Bici is our attitude to life: together on the bike, with clothing that we have developed ourselves.
Our practical knowledge and the feedback from our community flow directly into product development – for innovative designs that accompany you visually and functionally on every route.
We live cycling – and you can feel it in every detail.
What makes 3face special?
100% Made in Italy
Short distances, local production and traditional craftsmanship.
Sustainable materials
Many of our products are made from recycled raw materials.
Perfect fit
Thanks to modern cuts and ergonomic designs.
feedback-oriented development
Your wishes flow directly into our product development.
